social roadtrip » viralblog http://www.socialroadtrip.nl Fri, 02 Dec 2011 10:15:44 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 2010 Youth Trends Reports http://www.socialroadtrip.nl/2010/01/26/2010-youth-trends-reports/ http://www.socialroadtrip.nl/2010/01/26/2010-youth-trends-reports/#comments Tue, 26 Jan 2010 16:57:04 +0000 Sytse http://www.socialroadtrip.nl/?p=666 Erg interessante presentaties over youth marketing, maar eigenlijk gewoon over marketing. Inclusief heerlijke oneliners als:

  • The future is already here… it’s just not evenly distributed.
  • Youth in 2010 will be the first generation in the post-digital economy the retailer will know by name.
  • Applying new technologies to the traditional approach is, as Seth Godin quotes, “new business as usual”.
  • Youth no longer want to hear stories told about brands, they want to tell their own. Are you telling stories about your brand or helping customers tell theirs?
  • Is your youth marketing winning customers or winning awards for your agency?
  • Your young customers aren’t buying your “stuff” they’re buying what your “stuff” does for them.

(via ViralBlog)

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