social roadtrip

2. All promotions (including contests, sweepstakes or competitions) in which Facebook participants are eligible to win must be approved by a Facebook representative (plan for a 7 day approval timeframe).

3. All promotions must be hosted on a third-party site and through an opt-in application developed specifically for the promotion. Promotions using general Facebook features such as photo uploads, wall posts or discussion boards are not acceptable. Winners of these promotions cannot be contacted through Facebook, either.

** For example: a winner cannot be chosen based on their participation in a discussion board or an upload of a photo to a Facebook album – instead, a specific photo sharing application or discussion submission application would need to be developed for this promotion. This application should also include collection of participants contact information, so that the winner(s) can be contacted via email – and not Facebook message. (Facebook is happy to refer you to a number of third-party developers with whom they have worked with in the past to help develop a specific application.)

4. As to be expected, promotions can’t be targeted to anyone under 18 years of age and those under 18 cannot be allowed to participate. Promotion of gambling, alcohol, firearms and tobacco is strictly prohibited. Please note, as of today promotion of prescription drugs, dairy products and gasoline is also prohibited (although is scheduled to be discussed in a Thursday meeting with Facebook’s legal team).

5. Promotions that are hosting completely off of Facebook can be announced on a Facebook page without prior approval from Facebook, however, the term “Facebook” should not be included in the promotion copy, or in any of the promotion’s rules – for that matter. Additionally, all promotions held on Facebook need to include the following disclosure: