social roadtrip

15 Best Practices of Social Media Implemented by the Top 100 Brands

Jeff Bullas blogt over 15 best pratices hoe de top 100 merken social media hebben geïmplementeerd. Een interessante lijst waar ik het zeker mee eens ben, dus deel ik het graag met jullie:

1. Deputize people throughout the organization
2. Understand how each channel provides a different dimension of engagement
3. Centralize coordination
4. Find champions who can explain and mitigate risk
5. Be in it for the long haul
6. Pick channels carefully
7. Spread engagement to employees beyond the social media team
8. Open the platform to anyone and everyone. Encourage employees to tap into social media to get work done
9. Engage in new channels where people already are
10. Support engagement as an extension of the company culture. Be conversational from the start
11. Be conversational from the start
12. Make social media part of the job, just like email
13. Modularize and synchronize content across channels
14. To scale engagement, make social media part of everyone’s job
15. Emphasize quality, not just quantity

De punten die ik het belangrijkste vind, heb ik vetgedrukt gemaakt. Welke punten vind jij hiervan het belangrijkst?